Piccadilly Cycles was featured in the April 09, 2014 issue of the Mail Tribune. The original article by Greg Stiles can be found at the Mail Tribune.
ASHLAND — To those who paid attention to Gus Janeway's personal, cycling-inspired labels, it will come as no surprise that the former RoxyAnn Winery winemaker is now the co-owner of a new bicycle shop.
Janeway and Blaine Pickett have opened Piccadilly Cycles near the bike path in Ashland's Railroad District.
"It seemed like a natural thing, tying wine with bikes," Janeway said. "I only worked with grapes a bike ride from my doorstep. Now I can walk the talk, pedal bikes and bring people in the valley a product that is health and fun focused."
Janeway said he's sold down much of his Velocity and Velo wines, which pay homage to his cycling interest, in order to turn his attention to a business "with some real growth potential."
Pickett has spent more time in the cycling industry than has Janeway, including stints with Open Air Schwinn in Southern California, Hutch's in Bend, Hub Cyclery in Sonoma County and most recently with Marty's Cycles and Moore in Medford. His background also includes time as an engineer for a medical device start-up in Santa Rosa.
While that might appear a bit incongruous at first blush, Pickett suggests one engineering effort lays the ground for the next.
"With mechanical engineering, there is a lot of cross-pollination. The experience you gain in other industries helps."
Piccadilly carries a mixture of cutting-edge, electric-assist bikes, including an IZIP from Currie Technologies, and standard models along the lines of Breezer and Jamis.
With scores of commuters and fitness riders passing nearby each day, the shop meshes well with its surroundings.
"My wife and I lived in Bend during the mid-1990s, but we preferred the Bay Area to the high desert," he said. "Ashland has a very similar climate to Santa Rosa."